Care at Every Step

Discover the benefits that set us apart

Our Ingredients

Our Ingredients

We source key ingredients directly from producers wherever practical, visiting farms and production sites to check how they are grown, processed and handled.

Sourced and Made Locally

Sourced and Made Locally

We prioritise Australian ingredients and suppliers wherever practical, including Queensland-grown ginger. Every PuriFibre bottle is made locally in Perth, keeping our founders close to the process from sourcing through to final production.

Food Safety Program

Food Safety Program

Our detailed HACCP plan documents and monitors each stage of production, helping us identify, control and verify food-safety risks before they become problems. Originally developed for NASA’s space missions, HACCP is now a globally recognised, science-based system used across the food industry.

Small-Batch Production

Small-Batch Production

PuriFibre is made in small batches, giving our founders closer oversight of each production run and tighter control over quality, consistency and final release.

Additional Hand-Checking

Additional Hand-Checking

Beyond our standard food-safety and QA/QC procedures, every PuriFibre bottle is individually hand-checked three times to confirm the bottle, cap, label and final presentation meet our standards.

Minimised Plastic Usage

Minimised Plastic Usage

PuriFibre is packaged in high-quality borosilicate glass to protect the product and minimise plastic contact, while offering a durable, reusable alternative to single-use plastic packaging.

3rd Party Safety Testing

3rd Party Safety Testing

Our stated shelf life is supported by real-time testing conducted by an independent NATA-accredited laboratory, helping us monitor PuriFibre’s microbiological safety and product quality as it naturally ages.

Evidence-Based Product

Evidence-Based Product

Our decisions are guided by research into fibre, gut health, ingredient functionality and food safety, with The Fibre Lab helping make that science easier to understand.

Behind The Scenes

From farm to table.

We take quality seriously.

And that begins with understanding where our ingredients come from. As a standard part of our R&D process, our founders visit farms and production sites to see firsthand how prospective ingredients are grown, processed and handled.

By checking ingredients at the source and prioritising local producers wherever practical, we aim to maintain high quality while supporting our local community and responsible producers who grow with care and pride. We visited this local strawberry farm recently to explore the fruit’s potential in a future PuriFibre product.

Although the concept is still in early R&D, visits like this help us find quality ingredients grown with care and pride while supporting responsible local producers who share our values.

Our founders visiting a local strawberry farm to explore prospective ingredients at the source as part of early-stage R&D for a future PuriFibre product.

Behind The Scenes

Because every detail matters.

Our detailed HACCP food-safety plan guides every stage of production, but we recognise that automated equipment has limitations. That is why, alongside our standard QA/QC procedures, every PuriFibre bottle is individually hand-checked three times. Meeting required standards is only our starting point,we take additional care because we believe what we do matters.

That care extends to our packaging. While recycling remains important, it also requires energy and resources, so we prioritise reuse wherever practical. We invest in high-quality borosilicate glass because it is durable, reusable and minimises plastic contact with PuriFibre. It costs us more, but it reflects our commitment to making thoughtful choices for both product quality and the environment.

Every bottle is individually hand-checked three times as an additional QA/QC measure.

Behind The Scenes

Independently tested in real-time.

Our care continues long after each bottle is sealed. PuriFibre undergoes real-time shelf-life testing by an independent NATA-accredited laboratory, where samples are tested as they naturally age under their recommended storage conditions.

Although this specific level of independent testing is not mandatory and represents a significant investment for a small business, we insist on doing it. It gives us evidence that PuriFibre remains microbiologically safe and maintains the quality we expect throughout its stated shelf life. Because when it comes to your safety, reassurance should be supported by evidence.

Quality & Stability Testing

Conducted by Mérieux NutriSciences AsureQuality, a NATA-accredited laboratory (No. 345).