20 Day Reset - Clean Citrus

We heard you. You wanted a PuriFibre flavour with no preservatives, no strong flavouring, no added sugar, and nothing else unnecessary, just functional ingredients.

So we created Clean Citrus, a flavour inspired by the simple morning lemon shot, made with just two ingredients.

Citric acid is naturally found in citrus fruits such as lemon and gives them their clean, refreshing tang. While research is still emerging, studies since the early 2000s suggest that citric acid may support gut health through multiple pathways, including prebiotic-like effects that may help encourage the growth of beneficial bacteria.

For Clean Citrus, we chose citric acid instead of lemon juice because we wanted to keep the formula as simple and controlled as possible. Commercial lemon juice often requires preservatives such as sulphites to remain stable over shelf life, and we wanted this product to stay preservative-free while still keeping safety first. By using citric acid, a compound naturally found in lemons, we can deliver that bright citrus flavour in a clean, simple, and shelf-stable way.

Each shot contains 3.5 grams of gentle, plant-based prebiotic fibre that travels through your digestive system and reaches the colon, where beneficial gut bacteria can use it as food. As these microbes grow, they produce natural compounds that help support digestion, gut barrier function, and overall microbiome balance.

What our customers have noticed using PuriFibre

• Improved digestive comfort & bowel movements
• Better sleep quality
• Increased daily energy
• A more balanced, lighter gut feeling

These observations are based on customer feedback and individual experiences, and responses may vary from person to person. However, many of these reported effects are consistent with the scientific understanding of how prebiotic fibre and the gut microbiome influence digestion, microbial balance, and overall wellbeing.

If you would like to explore the research behind this, you can learn more on The Science of PuriFibre page.

How to take it

One serve of PuriFibre is two 30mL shots (60mL total), which provides 7g of liquid prebiotic fibre, equivalent to approximately 25% of the recommended daily intake of dietary fibre for adult females.

It is strongly recommended to start slowly, as a sudden increase in fibre intake may cause temporary digestive discomfort. Begin with one shot per day, ideally followed with a glass of water. Once comfortable, you may increase to two shots per day, best taken one in the morning and one in the evening, and staying well hydrated throughout the day.

We have found that one shot of PuriFibre per day is often enough to see its benefits however, and this pack can therefore be comfortably completed over 20 Days.

All of our flavours can be added to your water bottle or mixed with sparkling water for a refreshing fibre boost. It makes drinking water feel a little less boring, while offering a lighter, gut-supportive alternative to sugary drinks, soft drinks, and alcoholic beverages.

PuriFibre is a functional food designed to support gut health and is not a medicine. Individual responses may vary.